Formative Research in Social Marketing: Innovative Methods to Gain Consumer Insights

Marketing

by: Krzysztof Kubacki · Sharyn Rundle-Thiele

Hardcover

ISBN: 978-981-10-1827-5

ISBN-10: 981-10-1827-8

Springer · 2016

See also:
2018PaperbackFormative Research in Social Marketing: Innovative Methods to Gain Consumer Insights