Principles of Marketing: A Global Perspective

Principles

by: Philip Kotler · Gary Armstrong · Ang Swee Hoon · Leong Siew Meng · Tan Chin Tiong · Oliver Yau

Paperback

ISBN: 978-981-06-7952-1

ISBN-10: 981-06-7952-1

Pearson Education · 2008

See also (possibly by other authors):
1995HardcoverPrinciples of Marketing: A Global Perspective
1992HardcoverPrinciples of Marketing: A Global Perspective