Dynamic Models of Advertising Competition: Open- and Closed-Loop Extensions (International Series in Quantitative Marketing)

Quantitative

by Gary M. Erickson

Paperback

ISBN: 978-94-017-1316-0

ISBN-10: 94-017-1316-2

Springer · 2013

See also:
1991HardcoverDynamic Models of Advertising Competition: Open- and Closed-Loop Extensions (International Series in Quantitative Marketing)