Dynamic Models of Advertising Competition: Open- and Closed-Loop Extensions (International Series in Quantitative Marketing)
by
Gary M. Erickson
Paperback
details (
USA
).
ISBN: 978-94-017-1316-0
ISBN-10: 94-017-1316-2
Springer
· 2013
See also:
1991
Hardcover
Dynamic Models of Advertising Competition: Open- and Closed-Loop Extensions (International Series in Quantitative Marketing)