Dynamic Models of Advertising Competition: Open- and Closed-Loop Extensions (International Series in Quantitative Marketing)

Quantitative

by Gary M. Erickson

Hardcover

ISBN: 978-0-7923-9146-3

ISBN-10: 0-7923-9146-2

Springer · 1991

See also:
2013PaperbackDynamic Models of Advertising Competition: Open- and Closed-Loop Extensions (International Series in Quantitative Marketing)