Dynamic Models of Advertising Competition: Open- and Closed-Loop Extensions (International Series in Quantitative Marketing)
by
Gary M. Erickson
Hardcover
details (
USA
).
ISBN: 978-0-7923-9146-3
ISBN-10: 0-7923-9146-2
Springer
· 1991
See also:
2013
Paperback
Dynamic Models of Advertising Competition: Open- and Closed-Loop Extensions (International Series in Quantitative Marketing)