Customer Relationship Management: Integrating Marketing Strategy And Information Technology

Integrating

by WILLIAM G. ZIKMUND

Paperback

ISBN: 978-81-265-2805-9

ISBN-10: 81-265-2805-2

ZIKMUND, WILLIAM G. & MCLEOD, RAYMOND ET AL. · 2010
See also:
2002PaperbackCustomer Relationship Management: Integrating Marketing Strategy and Information Technology
2002PaperbackCustomer Relationship Management: Integrating Marketing Strategy and Information Technology