Customer Relationship Management: Integrating Marketing Strategy and Information Technology

Integrating

by: William G. Zikmund · Raymond McLeod Jr. · Faye W. Gilbert

Paperback

ISBN: 978-0-471-27137-6

ISBN-10: 0-471-27137-3

Wiley · 2002
See also:
2010PaperbackCustomer Relationship Management: Integrating Marketing Strategy And Information Technology
2002PaperbackCustomer Relationship Management: Integrating Marketing Strategy and Information Technology