Using Semiotics in Marketing: How to achieve consumer insight for brand growth and profits
by
Dr Rachel Lawes
Paperback
details (
UK
).
ISBN: 978-1-78966-207-8
ISBN-10: 1-78966-207-9
Kogan Page
· 3. March 2020
See also:
2020
Hardcover
Using Semiotics in Marketing: How to achieve consumer insight for brand growth and profits