Using Semiotics in Marketing: How to achieve consumer insight for brand growth and profits

Semiotics

by Dr Rachel Lawes

Paperback

ISBN: 978-1-78966-207-8

ISBN-10: 1-78966-207-9

Kogan Page · 3. March 2020

See also:
2020HardcoverUsing Semiotics in Marketing: How to achieve consumer insight for brand growth and profits