Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits

Marketing

by Dr Rachel Lawes

Hardcover

ISBN: 978-1-78966-206-1

ISBN-10: 1-78966-206-0

Kogan Page · 3. March 2020

See also:
2020PaperbackUsing Semiotics in Marketing: How to achieve consumer insight for brand growth and profits