Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits
by
Dr Rachel Lawes
Hardcover
details (
UK
).
ISBN: 978-1-78966-206-1
ISBN-10: 1-78966-206-0
Kogan Page
· 3. March 2020
See also:
2020
Paperback
Using Semiotics in Marketing: How to achieve consumer insight for brand growth and profits