The Future of Competition: Co-Creating Unique Value With Customers

Customers

by: C. K. Prahalad · Venkat Ramaswamy

Hardcover

ISBN: 978-1-57851-953-8

ISBN-10: 1-57851-953-5

Harvard Business Review Press · 2004

See also:
2006PaperbackThe Future of Competition: Co Creating Unique Value with Customers