| year of publication | ISBN | author(s) | title |
|---|---|---|---|
| 2004 | 978-1-56318-032-3 | Hunter Hastings · Gordon Wade · Sat Duggal | The New Marketing Mission: How Process, Metrics, and Technology Can Unleash Growth |
| 2005 | 978-1-56318-036-1 | Patrick LaPointe | Marketing by the Dashboard Light |
| 1997 | 978-1-56318-053-8 | Don E. Schultz · Jeffrey S. Walters | Measuring Brand Communication ROI |
| 2001 | 978-1-56318-070-5 | Lawrence J. Flink | Guidelines For Advertiser/Agency Contracts |
| '' | 978-1-56318-072-9 | Stanley Beal · David Beal | Agency Compensation: A Guidebook |