The Perception of Quality: Mapping Product and Service Quality to Consumer Perceptions

Perception

by George N. N. Kenyon

Paperback

ISBN: 978-1-4471-7040-2

ISBN-10: 1-4471-7040-7

Springer · 2016

See also (possibly by other authors):
2014HardcoverThe Perception of Quality: Mapping Product and Service Quality to Consumer Perceptions