The Perception of Quality: Mapping Product and Service Quality to Consumer Perceptions

Perception

by: George N. Kenyon · Kabir C. Sen

Hardcover

ISBN: 978-1-4471-6626-9

ISBN-10: 1-4471-6626-4

Springer · 2014

See also:
2016PaperbackThe Perception of Quality: Mapping Product and Service Quality to Consumer Perceptions