Building Global Biobrands: Taking Biotechnology to Market
by:
Francoise Simon
·
Philip Kotler
Paperback
details (
USA
).
ISBN: 978-1-4391-7290-2
ISBN-10: 1-4391-7290-0
Free Press
· 2009
See also:
2003
Hardcover
Building Global Biobrands: Taking Biotechnology to Market