Building Global Biobrands: Taking Biotechnology to Market
by:
Francoise Simon
·
Philip Kotler
Hardcover
details (
USA
).
ISBN: 978-0-7432-2244-0
ISBN-10: 0-7432-2244-X
Free Press
· 2003
See also:
2009
Paperback
Building Global Biobrands: Taking Biotechnology to Market