What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds

Guarantee

by: Rex Briggs · Greg Stuart

Hardcover

ISBN: 978-1-4195-8433-6

ISBN-10: 1-4195-8433-2

Kaplan Business · 2006

See also:
2013PaperbackWhat Sticks: Why Most Advertising Fails and How to Guarantee yours Succeeds