What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds
by:
Rex Briggs
·
Greg Stuart
Hardcover
details (
USA
).
ISBN: 978-1-4195-8433-6
ISBN-10: 1-4195-8433-2
Kaplan Business
· 2006
See also:
2013
Paperback
What Sticks: Why Most Advertising Fails and How to Guarantee yours Succeeds