Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes
by:
Randolph J. Trappey
·
A. Woodside
Paperback
details (
UK
).
ISBN: 978-1-349-52357-3
ISBN-10: 1-349-52357-7
Palgrave Macmillan
· 2004
See also:
2004
Hardcover
Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes