Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes

Automatic

by: Randolph J. Trappey · A. Woodside

Paperback

ISBN: 978-1-349-52357-3

ISBN-10: 1-349-52357-7

Palgrave Macmillan · 2004

See also:
2004HardcoverBrand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes