Global Brand Strategy: World-wise Marketing in the Age of Branding

Marketing

by Jan-Benedict Steenkamp

Paperback

ISBN: 978-1-349-95699-9

ISBN-10: 1-349-95699-6

Palgrave Macmillan · 2018

See also:
2017HardcoverGlobal Brand Strategy: World-wise Marketing in the Age of Branding