Brands and Brand Management: Contemporary Research Perspectives (Marketing and Consumer Psychology Series)
by:
Barbara Loken
·
Rohini Ahluwalia
Paperback
details (
UK
).
ISBN: 978-1-138-88270-6
ISBN-10: 1-138-88270-4
Psychology Press
· 2015
See also:
2009
Hardcover
Brands and Brand Management (Marketing and Consumer Psychology Series)