Brands and Brand Management (Marketing and Consumer Psychology Series)

Management

by: Barbara Loken · Rohini Ahluwalia · Michael J. Houston

Hardcover

ISBN: 978-1-84169-759-8

ISBN-10: 1-84169-759-1

Psychology Press · 2009

See also (possibly by other authors):
2008HardcoverBrands and Brand Management (Critical Perspectives on Business and Management)