Marketing Channel Strategy: An Omni-Channel Approach

Marketing

by: Robert W. Palmatier · Eugene Sivadas · Louis W. Stern · Adel I. El-Ansary

Hardcover

ISBN: 978-1-138-59393-0

ISBN-10: 1-138-59393-1

Routledge · July 2019

See also:
2019PaperbackMarketing Channel Strategy: An Omni-Channel Approach