Marketing Channel Strategy: An Omni-Channel Approach

Palmatier

by: Robert W. Palmatier · Eugene Sivadas · Louis W. Stern · Adel I. El-Ansary

Paperback

ISBN: 978-0-367-26209-9

ISBN-10: 0-367-26209-6

Routledge · July 2019

See also:
2019HardcoverMarketing Channel Strategy: An Omni-Channel Approach