Measuring Marketing: 110+ Key Metrics Every Marketer Needs
by
John A. Davis
Paperback
details (
USA
).
ISBN: 978-1-118-15374-1
ISBN-10: 1-118-15374-X
Wiley
· 2013
See also (possibly by other authors):
2006
Paperback
Measuring Marketing: 103 Key Metrics Every Marketer Needs