Measuring Marketing: 103 Key Metrics Every Marketer Needs
by
John Davis
Paperback
details (
USA
).
ISBN: 978-0-470-82132-9
ISBN-10: 0-470-82132-9
Wiley
· 2006
See also (possibly by other authors):
2013
Paperback
Measuring Marketing: 110+ Key Metrics Every Marketer Needs