|
by: Martin P. Block Ph.D. · Don E. Schultz Ph.D. · BIGresearchPaperback details (USA). details (UK). details (Germany). details (Canada). ISBN: 978-0-9819415-1-6 ISBN-10: 0-9819415-1-6 |
| See also: | ||
| 2008 | Paperback | Media Generations: Media Allocation in a Consumer-Controlled Marketplace |