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by: Ph.D., Martin P. Block · Ph.D., Don E. Schultz · BIGresearchPaperback details (USA). details (UK). details (Germany). details (Canada). ISBN: 978-0-9819415-0-9 ISBN-10: 0-9819415-0-8 |
| See also: | ||
| 2009 | Paperback | Media Generations: Media Allocation In A Consumer-Controlled Marketplace |