The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion (Advertising and Consumer Psychology)
by
L. J. Shrum
Hardcover
details (
USA
).
ISBN: 978-0-8058-4641-6
ISBN-10: 0-8058-4641-7
Erlbaum Psych Press
· 2003
See also:
2017
Paperback
The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion