The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion (Advertising and Consumer Psychology)

Advertising

by L. J. Shrum

Hardcover

ISBN: 978-0-8058-4641-6

ISBN-10: 0-8058-4641-7

Erlbaum Psych Press · 2003

See also:
2017PaperbackThe Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion