Ethnography for Marketers: A Guide to Consumer Immersion

Ethnography

by Hy Mariampolski

Hardcover

ISBN: 978-0-7619-6946-4

ISBN-10: 0-7619-6946-2

SAGE Publications, Inc · 2005

See also:
2005PaperbackEthnography for Marketers: A Guide to Consumer Immersion