ADVERTISING CAMPAIGN: THE FUNDAMENTALS OF PLANNING, DESIGNING, IMPLEMENTING AND EVALUATING ADVERTISING CAMPAIGNS

IMPLEMENTING

by SMITH ALLEN

Paperback

ISBN: 978-0-7575-2870-5

ISBN-10: 0-7575-2870-8

Kendall Hunt Publishing · 2006

See also (possibly by other authors):
2004PaperbackADVERTISING CAMPAIGN: THE FUNDAMENTALS OF PLANNING, DESIGNING, IMPLEMENTING AND EVALUATING ADVERTISING CAMPAIGNS