ADVERTISING CAMPAIGN: THE FUNDAMENTALS OF PLANNING, DESIGNING, IMPLEMENTING AND EVALUATING ADVERTISING CAMPAIGNS

FUNDAMENTALS

by SMITH

Paperback

ISBN: 978-0-7575-1394-7

ISBN-10: 0-7575-1394-8

Kendall Hunt Publishing · 2004

See also (possibly by other authors):
2006PaperbackADVERTISING CAMPAIGN: THE FUNDAMENTALS OF PLANNING, DESIGNING, IMPLEMENTING AND EVALUATING ADVERTISING CAMPAIGNS