Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)

Management

by: Richard M.S. Wilson · Colin Gilligan

Paperback

ISBN: 978-0-7506-2244-8

ISBN-10: 0-7506-2244-X

A Butterworth-Heinemann Title · 1997

See also:
2004PaperbackStrategic Marketing Management: Planning, Implementation and Control