The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

Strategy

by: Jean-Noël Kapferer · Vincent Bastien

Hardcover

ISBN: 978-0-7494-6491-2

ISBN-10: 0-7494-6491-7

Kogan Page · 2012

See also:
2008HardcoverThe Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands