The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
by:
Jean-Noël Kapferer
·
Vincent Bastien
Hardcover
details (
UK
).
ISBN: 978-0-7494-5477-7
ISBN-10: 0-7494-5477-6
Kogan Page
· 2008
See also:
2012
Hardcover
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands