The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

Kapferer

by: Jean-Noël Kapferer · Vincent Bastien

Hardcover

ISBN: 978-0-7494-5477-7

ISBN-10: 0-7494-5477-6

Kogan Page · 2008

See also:
2012HardcoverThe Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands