The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity)

by Jean Noel Kapferer

Paperback

ISBN: 978-0-7494-5085-4

ISBN-10: 0-7494-5085-1

See also:
2004	Paperback	The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity)