The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity)

by Jean-Noël Kapferer

Paperback

ISBN: 978-0-7494-4283-5

ISBN-10: 0-7494-4283-2

See also:
2008	Paperback	The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity)