Total Integrated Marketing: Breaking the Bounds of the Function

Marketing

by: James Mac Hulbert · Noel Capon · Nigel F. Piercy

Paperback

ISBN: 978-0-7494-4455-6

ISBN-10: 0-7494-4455-X

Kogan Page · 2005

See also:
2009PaperbackTotal Integrated Marketing: Breaking the Bounds of the Function