Total Integrated Marketing: Breaking the Bounds of the Function
by:
James Mac Hulbert
·
Noel Capon
·
Nigel F. Piercy
Paperback
details (
UK
).
ISBN: 978-0-7494-4455-6
ISBN-10: 0-7494-4455-X
Kogan Page
· 2005
See also:
2009
Paperback
Total Integrated Marketing: Breaking the Bounds of the Function