Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
by
Matt Haig
Paperback
details (
UK
).
ISBN: 978-0-7494-4433-4
ISBN-10: 0-7494-4433-9
Kogan page
· 2005
See also:
2003
Hardcover
Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time