Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

Failures

by Matt Haig

Paperback

ISBN: 978-0-7494-4433-4

ISBN-10: 0-7494-4433-9

Kogan page · 2005

See also:
2003HardcoverBrand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time