Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
by
Matt Haig
Hardcover
details (
UK
).
ISBN: 978-0-7494-3927-9
ISBN-10: 0-7494-3927-0
Kogan Page
· 2003
See also:
2005
Paperback
Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time