Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

Branding

by Matt Haig

Hardcover

ISBN: 978-0-7494-3927-9

ISBN-10: 0-7494-3927-0

Kogan Page · 2003

See also:
2005PaperbackBrand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time