Media Monoliths: How Great Media Brands Thrive and Survive
by
Mark Tungate
Hardcover
details (
UK
).
ISBN: 978-0-7494-4108-1
ISBN-10: 0-7494-4108-9
Kogan Page
· 2004
See also:
2005
Paperback
Media Monoliths: How Great Media Brands Thrive and Survive