STRATEGIC MARKETING COMMUNICATIONS: New Ways to Build and Integrate Communications
by:
Paul Russell Smith
·
Chris Berry
·
Alan Pulford
Paperback
details (
UK
).
ISBN: 978-0-7494-2013-0
ISBN-10: 0-7494-2013-8
Kogan Page
· 1999
See also:
1999
Paperback
Strategic Marketing Communications: New Ways To Build And Integrate Communications