STRATEGIC MARKETING COMMUNICATIONS: New Ways to Build and Integrate Communications

COMMUNICATIONS

by: Paul Russell Smith · Chris Berry · Alan Pulford

Paperback

ISBN: 978-0-7494-2013-0

ISBN-10: 0-7494-2013-8

Kogan Page · 1999

See also:
1999PaperbackStrategic Marketing Communications: New Ways To Build And Integrate Communications