Paperback
ISBN: 978-0-538-27475-3
ISBN-10: 0-538-27475-1
South-Western Pub. Co, US · 1988
| See also (possibly by other authors): | ||
| 1988 | Paperback | Marketing Decision Making: Analytic Framework and Cases |
| 1984 | Paperback | Marketing decision making: Analytic framework and cases |
| 1979 | Paperback | Marketing decision making: Analytic framework and cases |
| 1976 | Paperback | Marketing decision making: Analytic framework and cases |