by: Masaaki (Mike) Kotabe · Andreas Riege · Mark D. Griffiths · Gary Noble · Sween Hoon Ang · Anthony Pecotich · Kristiaan Helsen
Paperback
ISBN: 978-0-470-81424-6
ISBN-10: 0-470-81424-1
Wiley · 2008
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by: Masaaki (Mike) Kotabe · Andreas Riege · Mark D. Griffiths · Gary Noble · Sween Hoon Ang · Anthony Pecotich · Kristiaan HelsenPaperback ISBN: 978-0-470-81424-6 ISBN-10: 0-470-81424-1 Wiley · 2008 |
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| 2013 | Paperback | International Marketing |