Strategic Market Creation: A New Perspective on Marketing and Innovation Management
by:
Karin Tollin
·
Antonella Caru
Hardcover
details (
USA
).
ISBN: 978-0-470-72509-2
ISBN-10: 0-470-72509-5
Wiley
· 2008
See also:
2010
Paperback
Strategic Market Creation: A New Perspective on Marketing and Innovation Management