Strategic Market Creation: A New Perspective on Marketing and Innovation Management
by:
Karin Tollin
·
Antonella Caru
Paperback
details (
USA
).
ISBN: 978-0-470-69427-5
ISBN-10: 0-470-69427-0
Wiley
· 2010
See also:
2008
Hardcover
Strategic Market Creation: A New Perspective on Marketing and Innovation Management