Storynomics: Story Driven Marketing in the Post-Advertising World

Advertising

by: Robert McKee · Thomas Gerace

Hardcover

ISBN: 978-0-413-77800-0

ISBN-10: 0-413-77800-2

Methuen Publishing Ltd · 2018

See also:
2018HardcoverStorynomics: Story-Driven Marketing in the Post-Advertising World