Essentials of Services Marketing: Concepts, Strategies and Cases

Essentials

by: K. Hoffman · John E.G. Bateson

Misc. Supplies

ISBN: 978-0-324-42283-2

ISBN-10: 0-324-42283-0

South-Western, Div of Thomson Learning · 2005

See also:
2001HardcoverEssentials of Services Marketing: Concepts, Strategies and Cases