Essentials of Services Marketing: Concepts, Strategies and Cases

Essentials

by: K. Douglas Hoffman · John E.G. Bateson

Hardcover

ISBN: 978-0-03-028892-0

ISBN-10: 0-03-028892-4

South-Western College Pub · 2001

See also:
2005Misc. SuppliesEssentials of Services Marketing: Concepts, Strategies and Cases