Marketing Principles and Best Practices (Transparencies)

by: K. Douglas Hoffman · Michael R. Czinkota · Peter R. Dickson · Patrick Dunne · Abbie Griffin · Michael D. Hutt · Balaji C. Krishnan · Robert F. Lusch

Ring-bound

ISBN: 978-0-324-22143-5

ISBN-10: 0-324-22143-6

Thomson South-Western · 2005

See also:
2004HardcoverMarketing Principles and Best Practices (with Access Certificate, Xtra!, and InfoTrac)
2004PaperbackIse Marketing Principles and Best Practice