|   | by: K. Douglas Hoffman · Michael R. Czinkota · Peter R. Dickson · Patrick Dunne · Abbie GriffinHardcover 
 
 
 ISBN: 978-0-324-20044-7 ISBN-10: 0-324-20044-7 Cengage Learning · 2004 | 
| See also: | ||
| 2005 | Ring-bound | Marketing Principles and Best Practices (Transparencies) | 
| 2004 | Paperback | Ise Marketing Principles and Best Practice |