Marketing Management and Strategy: Marketing Engineering Applications

Engineering

by: Gary L. Lilien · Arvind Rangaswamy

Paperback

ISBN: 978-0-321-04640-6

ISBN-10: 0-321-04640-4

Prentice Hall · 1998

See also:
2002PaperbackMarketing Management and Strategy: Marketing Engineering Applications, Second Edition
1999PaperbackMarketing Management and Strategy: Marketing Engineering Applications