Marketing Management and Strategy: Marketing Engineering Applications, Second Edition

Engineering

by: Gary L. Lilien · Arvind Rangaswamy

Paperback

ISBN: 978-0-13-008463-7

ISBN-10: 0-13-008463-8

Prentice Hall · 2002

See also:
1999PaperbackMarketing Management and Strategy: Marketing Engineering Applications
1998PaperbackMarketing Management and Strategy: Marketing Engineering Applications